Conference Agenda

Session

CB4: Consumer behaviour 4

Time:

Thursday, 12/Sept/2024:

5:00pm - 6:30pm

Session Chair: Pedro Cuesta Valiño

Location: Aula 1.07

Capacidad 23

Presentations

INTELIGENCIA EMOCIONAL EN ACCIÓN: TRANSFORMANDO EL SERVICIO AL CLIENTE CON CHATBOTS EMPÁTICOS

Rebeca Cordero Gutiérrez, Samuel Marcos Pablos

Universidad Pontificia de Salamanca, España

In-the-moment surveys: Sun exposure habits

Tracy Silva¹, Carlos Ochoa², Carmen García¹, Melanie Revilla³

¹Universidad Autónoma de Madrid; ²Research and Expertise Centre for Survey Methodology, Universitat Pompeu Fabra; ³Institut Barcelona d'Estudis Internacionals

Bibliometric Analysis of Consumer Response to Food Innovations – Intellectual Foundations and Research Evolution

Kexin YANG¹, Natalia Rubio¹, Carmen LOPEZ²

¹Universidad Autónoma de Madrid, Spain; ²University of Southampton, The United Kingdom

The role of AI as an unconventional salesperson in customer buying decisions, satisfaction and happiness

Pedro Cuesta-Valiño¹, Sergey Kazakov¹, Patricia Durán-Álamo¹, Pablo Gutiérrez-Rodríguez²

¹Universidad de Alcalá; ²Universidad de León

EXPLORING THE INTERPLAY BETWEEN BRAND LOVE, EMOTIONS AND TRUST IN REVISIT INTENTIONS TO CAR DEALERSHIPS

Mohamad Hashem^1,2, Carla Ruiz Mafé¹, Rafael Curras Perez¹

¹Universidad de Valencia, España; ²Abu Khader