Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
 
Session Overview
Session
CB4: Consumer behaviour 4
Time:
Thursday, 12/Sept/2024:
5:00pm - 6:30pm

Session Chair: Pedro Cuesta Valiño
Location: Aula 1.07

Capacidad 23

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Presentations

INTELIGENCIA EMOCIONAL EN ACCIÓN: TRANSFORMANDO EL SERVICIO AL CLIENTE CON CHATBOTS EMPÁTICOS

Rebeca Cordero Gutiérrez, Samuel Marcos Pablos

Universidad Pontificia de Salamanca, España



In-the-moment surveys: Sun exposure habits

Tracy Silva1, Carlos Ochoa2, Carmen García1, Melanie Revilla3

1Universidad Autónoma de Madrid; 2Research and Expertise Centre for Survey Methodology, Universitat Pompeu Fabra; 3Institut Barcelona d'Estudis Internacionals



Bibliometric Analysis of Consumer Response to Food Innovations – Intellectual Foundations and Research Evolution

Kexin YANG1, Natalia Rubio1, Carmen LOPEZ2

1Universidad Autónoma de Madrid, Spain; 2University of Southampton, The United Kingdom



The role of AI as an unconventional salesperson in customer buying decisions, satisfaction and happiness

Pedro Cuesta-Valiño1, Sergey Kazakov1, Patricia Durán-Álamo1, Pablo Gutiérrez-Rodríguez2

1Universidad de Alcalá; 2Universidad de León



EXPLORING THE INTERPLAY BETWEEN BRAND LOVE, EMOTIONS AND TRUST IN REVISIT INTENTIONS TO CAR DEALERSHIPS

Mohamad Hashem1,2, Carla Ruiz Mafé1, Rafael Curras Perez1

1Universidad de Valencia, España; 2Abu Khader



 
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