Conference Agenda

Session
CB3: Consumer behaviour 3
Time:
Thursday, 12/Sept/2024:
3:30pm - 5:00pm

Session Chair: Ruben Huertas Garcia
 Location: Aula 1.10

Capacidad 28

Presentations

UNVEILING GREEN PERCEIVED VALUE: INVESTIGATING INFORMATION SEEKING AND CONGRUENCE THROUGH THE S-O-R FRAMEWORK

Oliver Torres-Reynoso1, Carmen Rodríguez-Santos1, Jesús García-Madariaga2

1Universidad de León, España; 2Universidad Complutense de Madrid, España


HOW IMPORTANT WAS TO BUILD BRAND EQUITY DURING COVID-19 PANDEMIC? CASE STUDY OF IRISH DISTRIBUTOR OWN-BRANDS

Javier Casanoves-Boix1, Ana Cruz-García2, Sonia García-Lafuente3, Inés Küster-Boluda4, Natalia Vila-López4

1Universidad Alfonso X El Sabio, España; 2Munster Technological University; 3Universidad Internacional de Valencia; 4Universitat de València


Words and Symbols: How electronic word of mouth with textual paralanguage influences its receivers

Iffat Tarannum

Norwegian School of Economics, Norway


A STUDY OF ANTECEDENTS: IMPACT OF MISINFORMATION ON DECISION AMONG UNIVERSITY STUDENTS

Olga Kanashina1, Rubén Huertas Garcia2, Ana Isabel Jiménez-Zarco3

1GBSB Global business school, Spain; 2University Barcelona; 3Open University of Catalunya


NOTICE AND CHOICE AS TRUST-BUILDING MECHANISMS: THE ROLE OF IMPORTANCE OF INFORMATION TRANSPARENCY AND INFORMATION SENSITIVITY

Natalia Lavado Nalvaiz, Laura Lucia Palacios, Raúl Pérez López

Universidad de Zaragoza, España


FEAR OF MISSING OUT AND THE IMPULSIVE-COMPULSIVE USE OF MOBILE

Manuel Sánchez Pérez, María Belén Marín Carrillo

Universidad de Almería, España


Travelling alone or in company? Solo Travel as a growing trend: A bibliometric review

Gema Pérez Tapia, Javier Ramón Pérez Aranda

Universidad de Málaga, España