UNVEILING GREEN PERCEIVED VALUE: INVESTIGATING INFORMATION SEEKING AND CONGRUENCE THROUGH THE S-O-R FRAMEWORK

Oliver Torres-Reynoso¹, Carmen Rodríguez-Santos¹, Jesús García-Madariaga²

¹Universidad de León, España; ²Universidad Complutense de Madrid, España

HOW IMPORTANT WAS TO BUILD BRAND EQUITY DURING COVID-19 PANDEMIC? CASE STUDY OF IRISH DISTRIBUTOR OWN-BRANDS

Javier Casanoves-Boix¹, Ana Cruz-García², Sonia García-Lafuente³, Inés Küster-Boluda⁴, Natalia Vila-López⁴

¹Universidad Alfonso X El Sabio, España; ²Munster Technological University; ³Universidad Internacional de Valencia; ⁴Universitat de València

Words and Symbols: How electronic word of mouth with textual paralanguage influences its receivers

Iffat Tarannum

Norwegian School of Economics, Norway

A STUDY OF ANTECEDENTS: IMPACT OF MISINFORMATION ON DECISION AMONG UNIVERSITY STUDENTS

Olga Kanashina¹, Rubén Huertas Garcia², Ana Isabel Jiménez-Zarco³

¹GBSB Global business school, Spain; ²University Barcelona; ³Open University of Catalunya

NOTICE AND CHOICE AS TRUST-BUILDING MECHANISMS: THE ROLE OF IMPORTANCE OF INFORMATION TRANSPARENCY AND INFORMATION SENSITIVITY

Natalia Lavado Nalvaiz, Laura Lucia Palacios, Raúl Pérez López

Universidad de Zaragoza, España

FEAR OF MISSING OUT AND THE IMPULSIVE-COMPULSIVE USE OF MOBILE

Manuel Sánchez Pérez, María Belén Marín Carrillo

Universidad de Almería, España

Travelling alone or in company? Solo Travel as a growing trend: A bibliometric review

Gema Pérez Tapia, Javier Ramón Pérez Aranda

Universidad de Málaga, España