| Session | ||
PhD1: PhD Dissertation 1
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| Session Abstract | ||
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- Ismael Becerril Castrillejo: Value perception and post-purchase behaviors of recurring customers. Evidence in hedonic services with contractual and non-contractual linkage - Paula Britián Arcas: Analysing the effectiveness of gamification: A strategy to create engaging, motivating and enjoyable user experiences - Estefanía Ballester Chirica: Brand associations and customer brand engagement in social media: Analysing brand-, user- and influencer-generated content | ||
| No contributions were assigned to this session. |