Conference Agenda

Session

CB2: Consumer behaviour 2

Time:

Thursday, 12/Sept/2024:

11:00am - 12:30pm

Session Chair: Manuel Cuadrado-García

Location: Aula 1.08

1ª planta Facultad de Ciencias Sociales de Cuenca

Presentations

Exploring attitudes towards sexual diversity and online customer experience

Manuel Cuadrado-García¹, Juan D. Montoro-Pons¹, M. Luisa Palma-Martos²

¹Universitat de València, España; ²Universidad de Sevilla, España

Analysis of the 2023 Superbowl Commercials from Paradigms that Create Consumers

Ana Lucía Ortega Larrea¹, Luca Delbello², Alejandro De Vega³

¹ESIC University, España; ²ESIC University, España; ³ESIC University, España

UNCOVERING THE CULTURAL MODEL UNDERLYING CONSUMER PRODUCT GREEN PERCEPTIONS

Arancha Larrañaga Muguerza, Carmen Valor Martinez

Universidad Pontificia Comillas, España