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Conference Time: 9th May 2025, 03:45:12pm CEST
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Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
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Session Overview
Session
CB2: Consumer behaviour 2
Time:
Thursday, 12/Sept/2024:
11:00am - 12:30pm

Session Chair: Manuel Cuadrado-García
 Location: Aula 1.08

1ª planta Facultad de Ciencias Sociales de Cuenca

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Presentations

Exploring attitudes towards sexual diversity and online customer experience

Manuel Cuadrado-García1, Juan D. Montoro-Pons1, M. Luisa Palma-Martos2

1Universitat de València, España; 2Universidad de Sevilla, España


Analysis of the 2023 Superbowl Commercials from Paradigms that Create Consumers

Ana Lucía Ortega Larrea1, Luca Delbello2, Alejandro De Vega3

1ESIC University, España; 2ESIC University, España; 3ESIC University, España


UNCOVERING THE CULTURAL MODEL UNDERLYING CONSUMER PRODUCT GREEN PERCEPTIONS

Arancha Larrañaga Muguerza, Carmen Valor Martinez

Universidad Pontificia Comillas, España



 
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