Conference Agenda

Session

ETH2: Ethics, Social Responsibility & Non-profit Marketing 2

Time:

Friday, 13/Sept/2024:

9:00am - 10:30am

Session Chair: Inés López López

Location: Aula 1.11

1ª planta Facultad de Ciencias Sociales de Cuenca

Presentations

INFLUENCE OF SOCIODEMOGRAPHIC FACTORS ON THE ADOPTION OF EMERGING TECHNOLOGIES

Luca Delbello, José Maria Martínez-Gonzálo, Juan María González-Anleo

ESIC University, España

Influencer or experts? Consumer neuroscience to asses homophily's persuasion in health-related communications

Nuria-María Hernández-Vergara, Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández, José-Ángel Ibáñez-Zapata

Universidad de Granada, España

COMPENSATORY SUSTAINABLE CONSUMER BEHAVIOUR: ANALYSING THE ROLE OF EMOTIONS

Estela Fernández-Sabiote, Inés López-López, Salvador Ruiz-de-Maya

Universidad de Murcia, España

FASHION APPS: A MIXED ASSESSMENT OF SOCIAL AND ENVIRONMENTAL SUSTAINABILITY

Lorena Martínez-González¹, Mariola Palazón², María Sicilia²

¹Universidad de Castilla La-Mancha, España; ²Universidad de Murcia, España