INFLUENCE OF SOCIODEMOGRAPHIC FACTORS ON THE ADOPTION OF EMERGING TECHNOLOGIES
Luca Delbello, José Maria Martínez-Gonzálo, Juan María González-Anleo
ESIC University, España
Influencer or experts? Consumer neuroscience to asses homophily's persuasion in health-related communications
Nuria-María Hernández-Vergara, Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández, José-Ángel Ibáñez-Zapata
Universidad de Granada, España
COMPENSATORY SUSTAINABLE CONSUMER BEHAVIOUR: ANALYSING THE ROLE OF EMOTIONS
Estela Fernández-Sabiote, Inés López-López, Salvador Ruiz-de-Maya
Universidad de Murcia, España
FASHION APPS: A MIXED ASSESSMENT OF SOCIAL AND ENVIRONMENTAL SUSTAINABILITY
Lorena Martínez-González1, Mariola Palazón2, María Sicilia2
1Universidad de Castilla La-Mancha, España; 2Universidad de Murcia, España
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