Conference Time: 9th May 2025, 04:03:38pm CEST
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
ETH2: Ethics, Social Responsibility & Non-profit Marketing 2
Time:
Friday, 13/Sept/2024:
9:00am - 10:30am
Session Chair: Inés López López
Location: Aula 1.11 1ª planta Facultad de Ciencias Sociales de Cuenca
Presentations
INFLUENCE OF SOCIODEMOGRAPHIC FACTORS ON THE ADOPTION OF EMERGING TECHNOLOGIES
Luca Delbello, José Maria Martínez-Gonzálo, Juan María González-Anleo
ESIC University, España
Influencer or experts? Consumer neuroscience to asses homophily's persuasion in health-related communications
Nuria-María Hernández-Vergara, Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández, José-Ángel Ibáñez-Zapata
Universidad de Granada, España
COMPENSATORY SUSTAINABLE CONSUMER BEHAVIOUR: ANALYSING THE ROLE OF EMOTIONS
Estela Fernández-Sabiote, Inés López-López, Salvador Ruiz-de-Maya
Universidad de Murcia, España
FASHION APPS: A MIXED ASSESSMENT OF SOCIAL AND ENVIRONMENTAL SUSTAINABILITY
Lorena Martínez-González1 , Mariola Palazón2 , María Sicilia2
1 Universidad de Castilla La-Mancha, España; 2 Universidad de Murcia, España
