Conference Agenda

Session
ETH1: Ethics, Social Responsibility & Non-profit Marketing 1
Time:
Thursday, 12/Sept/2024:
5:00pm - 6:30pm

Session Chair: Ana Belén Casado Díaz
 Location: Aula 1.10

Capacidad 28

Presentations

UNVEILING GUEST SEGMENTATION: STRATEGIES FOR ENHANCING WATER CONSERVATION THROUGH SOCIAL MARKETING INITIATIVES

Fernando Campayo-Sanchez1, Ana B. Casado-Díaz1, Franco Sancho-Esper1, Ricardo Sellers-Rubio1, Carla Rodriguez-Sanchez1, Carolina Sanchez2

1University of Alicante, España; 2Universidad Nacional de Córdoba, Argentina


Informative Messages in Hotel Rooms and Tourists’ Water Usage

Sofía López Rodríguez1, Bartolomé Deyá Tortella1, Tomás Lejarraga1,2

1Universitat de les Illes Balears, España; 2Max Planck Institute for Human Development


UNVEILING CORPORATE MISCONDUCT: A STUDY OF IRRESPONSIBLE COMMUNICATION PRACTICES IN STOCK-LISTED COMPANIES

Ana M. Gómez Olmedo1, Juan Antonio Márquez García2, Vicente Díaz García3, Francisco Javier Forcadell Martínez4, Wen Lou Lou5

1ESIC University, España; 2ESIC University, España; 3ESIC University, España; 4Universidad Rey Juan Carlos; 5Universidad Rey Juan Carlos


WHAT DO WE KNOW ABOUT CONSUMER EMOTIONS RELATED TO SUSTAINABILITY? LITERATURE REVIEW AND BIBLIOMETRIC ANALYSIS

Laura Sofia Bento-Silva1, Silvia Cachero-Martínez2

1Cátedra Fundación Ramón Areces de Distribución Comercial - University of Oviedo; 2Departament of Business Administration - University of Oviedo