UNVEILING GUEST SEGMENTATION: STRATEGIES FOR ENHANCING WATER CONSERVATION THROUGH SOCIAL MARKETING INITIATIVES

Fernando Campayo-Sanchez¹, Ana B. Casado-Díaz¹, Franco Sancho-Esper¹, Ricardo Sellers-Rubio¹, Carla Rodriguez-Sanchez¹, Carolina Sanchez²

¹University of Alicante, España; ²Universidad Nacional de Córdoba, Argentina

Informative Messages in Hotel Rooms and Tourists’ Water Usage

Sofía López Rodríguez¹, Bartolomé Deyá Tortella¹, Tomás Lejarraga^1,2

¹Universitat de les Illes Balears, España; ²Max Planck Institute for Human Development

UNVEILING CORPORATE MISCONDUCT: A STUDY OF IRRESPONSIBLE COMMUNICATION PRACTICES IN STOCK-LISTED COMPANIES

Ana M. Gómez Olmedo¹, Juan Antonio Márquez García², Vicente Díaz García³, Francisco Javier Forcadell Martínez⁴, Wen Lou Lou⁵

¹ESIC University, España; ²ESIC University, España; ³ESIC University, España; ⁴Universidad Rey Juan Carlos; ⁵Universidad Rey Juan Carlos

WHAT DO WE KNOW ABOUT CONSUMER EMOTIONS RELATED TO SUSTAINABILITY? LITERATURE REVIEW AND BIBLIOMETRIC ANALYSIS

Laura Sofia Bento-Silva¹, Silvia Cachero-Martínez²

¹Cátedra Fundación Ramón Areces de Distribución Comercial - University of Oviedo; ²Departament of Business Administration - University of Oviedo