Programa del congreso

Sesión

4P's 2: Product, Price, Communication & Distribution decisions 2

Hora:

Viernes, 13/09/2024:

11:00 - 12:30

Presidente de la sesión: Juan Carlos Gázquez Abad

Lugar: Aula 1.07

Capacidad 23

Ponencias

ASSORTMENT-SIZE ELASTICITY: EVIDENCE FROM RETAIL PANEL DATA

ELVIRA SÁEZ-GONZÁLEZ, JUAN CARLOS GÁZQUEZ-ABAD

UNIVERSIDAD DE ALMERÍA, España

BRAND COMMUNICATIONS ON INTERNATIONAL WOMEN’S DAY: AN EMPIRICAL STUDY

Rafael Bravo Gil, José M. Pina Pérez

Universidad de Zaragoza, España

Sustainable Design in the Luxury Furniture Market: Empowering Product Design and Brand Engagement

Rafael Bravo, Nuria Labarta, José M. Pina

Universidad de Zaragoza, España

LOOKING BEYOND BLUE VALUE: NON-ECONOMIC BENEFITS OF SEAFOOD ECO-LABELLING

Marceliano Rodríguez Rodríguez, Domingo Calvo Dopico, Estefanía Mourelle Espasandín

Universidade da Coruña, España