Conference Time: 9th May 2025, 04:56:55pm CEST
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
4P's 2: Product, Price, Communication & Distribution decisions 2
Time:
Friday, 13/Sept/2024:
11:00am - 12:30pm
Session Chair: Juan Carlos Gázquez Abad
Location: Aula 1.07 Capacidad 23
Presentations
ASSORTMENT-SIZE ELASTICITY: EVIDENCE FROM RETAIL PANEL DATA
ELVIRA SÁEZ-GONZÁLEZ, JUAN CARLOS GÁZQUEZ-ABAD
UNIVERSIDAD DE ALMERÍA, España
BRAND COMMUNICATIONS ON INTERNATIONAL WOMEN’S DAY: AN EMPIRICAL STUDY
Rafael Bravo Gil, José M. Pina Pérez
Universidad de Zaragoza, España
Sustainable Design in the Luxury Furniture Market: Empowering Product Design and Brand Engagement
Rafael Bravo, Nuria Labarta, José M. Pina
Universidad de Zaragoza, España
LOOKING BEYOND BLUE VALUE: NON-ECONOMIC BENEFITS OF SEAFOOD ECO-LABELLING
Marceliano Rodríguez Rodríguez, Domingo Calvo Dopico, Estefanía Mourelle Espasandín
Universidade da Coruña, España
