Conference Time: 9th May 2025, 09:27:39am CEST
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
4P's 1: Product, Price, Communication & Distribution decisions 1
Time:
Thursday, 12/Sept/2024:
3:30pm - 5:00pm
Session Chair: Belén Bande
Location: Aula 1.08 1ª planta Facultad de Ciencias Sociales de Cuenca
Presentations
VALUE-BASED PRICING WITH LLMS: THE ROLE OF SYNTHETIC CONSUMER DATA
Anett Erdmann1 , Jose M. Ramos-Henriquez2
1 ESIC University; 2 Universidad de la Laguna, Instituto Universitario de la Empresa
CONNECTEDNESS, SOCIAL MEDIA, AND SALES PERFORMANCE: A MODERATED-MODERATION APPROACH
Belén Bande, Sandra Castro-González, Pilar Fernández-Ferrín, Mencía Hermida
Universidade de Santiago de Compostela, España
AI IN ACTION: EXPLORING THE DRIVERS OF ADOPTION IN MARKETING AND SALES
Jorge Bullemore1 , Eduard Cristóbal2
1 Universidad del Desarrollo, Chile; 2 Universitat de Lleida, España
EFECTOS DEL TIPO DE INFLUENCER VIRTUAL SOBRE LA RESPUESTA DEL CONSUMIDOR: HUMANO VS ANIMADO
Henar Ortega Pérez, Ana María Gutiérrez Arranz, Blanca García Gómez
Universidad de Valladolid, España
