AEMARK 2024

XXXV International Marketing Congress

11 - 13 September 2024 | Cuenca, Spain

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Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Session Overview

Session

4Ps 1: Decisiones de Producto, Precio, Comunicación y Distribución 1

Time:

Thursday, 12/Sept/2024:

3:30pm - 5:00pm

Session Chair: Mercedes Martos-Partal

Location: Aula 1.07

Capacidad 23

Presentations

ESTRATEGIAS DE SUMINISTRO DE LA MARCA DE DISTRIBUIDOR POR FABRICALES DUALES

Mercedes Martos-Partal¹, Kusum L. Ailawadi², Yu Ma³, Óscar González-Benito González-Benito¹

¹Universidad de Salamanca, España; ²Tuck School Dartmouth College (USA); ³Universidad de McGill, Canadá

El efecto indirecto de la atmosfera biofílica para impulsar la lealtad de visita a través del valor emocional

Leonardo Ortegón Cortazar¹, Marcelo Royo Vela²

¹Politécnico Grancolombiano; ²Universidad de Valencia

INNOVACIÓN Y DIGITALIZACIÓN DE LA CADENA DE SUMINISTRO

Jose Andres Areiza Padilla

Fundacion Universitaria del Area Andina, Colombia

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