Programa del congreso

Demographic segmentation on international football teams' social media strategy in China: the case of U.D. Las Palmas in Tiktok (Douyin)

Roberto Claudio Sandulli Saldaña

Universidad de La Laguna ULL, España

THE ENGINE ROLE OF ACTOR ENGAGEMENT TOWARDS EMERGENCE IN OPEN PLATFORM ECOSYSTEMS

María J. Quero¹, Rotem Shneor^2,3, Luzi Marco¹

¹Universidad de Málaga, España; ²University of Agder; ³UiA Crowdfunding Research Center

Marketing diversity in higher education in Spain: An analysis of Spanish Catholic universities´ websites

César García Muñoz, Oliver Carrero Márquez

ESIC University, España

DYNAMIC CAPABILITIES AND AMBIDEXTERITY IN THE SUPPLY CHAIN OF SMES: AN EMPIRICAL STUDY

Íñigo IBÁÑEZ LARRETA, Jon CHARTERINA ABANDO

Universidad del País Vasco - UPV/EHU, España