Conference Time: 9th May 2025, 04:57:56pm CEST
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
MMK2: Multisectorial marketing 2
Time:
Friday, 13/Sept/2024:
4:00pm - 5:30pm
Session Chair: Jon CHARTERINA ABANDO
Location: Sala de Vistas
Presentations
Demographic segmentation on international football teams' social media strategy in China: the case of U.D. Las Palmas in Tiktok (Douyin)
Roberto Claudio Sandulli Saldaña
Universidad de La Laguna ULL, España
THE ENGINE ROLE OF ACTOR ENGAGEMENT TOWARDS EMERGENCE IN OPEN PLATFORM ECOSYSTEMS
María J. Quero1 , Rotem Shneor2,3 , Luzi Marco1
1 Universidad de Málaga, España; 2 University of Agder; 3 UiA Crowdfunding Research Center
Marketing diversity in higher education in Spain: An analysis of Spanish Catholic universities´ websites
César García Muñoz, Oliver Carrero Márquez
ESIC University, España
DYNAMIC CAPABILITIES AND AMBIDEXTERITY IN THE SUPPLY CHAIN OF SMES: AN EMPIRICAL STUDY
Íñigo IBÁÑEZ LARRETA, Jon CHARTERINA ABANDO
Universidad del País Vasco - UPV/EHU, España
