Programa del congreso

Sesión
MMK1: Multisectorial marketing 1
Hora:
Jueves, 12/09/2024:
15:30 - 17:00

Presidente de la sesión: Maria Sicilia
 Lugar: Aula 2.25

2ª planta Facultad de Ciencias Sociales de Cuenca

Ponencias

THE ROLE OF GOVERNMENT POLICY COMMUNICATIONS IN PROMOTING ENTREPRENEURSHIP IN DEVELOPED AND DEVELOPING ECONOMIES

Vera Butkouskaya1, Nestor U. Saltedo2

1HSE University, Russia; 2ESAN Graduate School of Business, Peru


Striking a balance: Navigating quantity and quality in B2B customer-provider interactions

Andreea Trifu1, Jesús Cambra-Fierro2

1CUNEF Universidad, España; 2Universidad Pablo de Olavide


A MIXED STUDY OF THE INFLUENCE OF HEALTHY EATING INFLUENCERS

MARTA SANCHEZ, MARIA SICILIA

Universidad de Murcia, España


THE ROLE OF EXTERNAL PRODUCT CUES IN THE PURCHASE INTENT OF WINE FROM DIFFERENT REGIONS IN CROATIA

Sandra Horvat1, Marinela Drveni2, Durdana Ozretic-Dosen1

1University of Zagreb, Faculty of Economics & Business, Croatia; 2Croatian Employment Service, Krapina, Croatia