JavaScript is Disabled
Your browser's JavaScript functionality is disabled. It has to be enabled to use this function of ConfTool.
Here you can find information on how to enable JavaScript
If you have any problems, please contact the organizers at congreso.aemark@uclm.es.

Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Session Overview

Session

MMK1: Multisectorial marketing 1

Time:

Thursday, 12/Sept/2024:

3:30pm - 5:00pm

Session Chair: Maria Sicilia

Location: Aula 2.25

2ª planta Facultad de Ciencias Sociales de Cuenca

Presentations

THE ROLE OF GOVERNMENT POLICY COMMUNICATIONS IN PROMOTING ENTREPRENEURSHIP IN DEVELOPED AND DEVELOPING ECONOMIES

Vera Butkouskaya¹, Nestor U. Saltedo²

¹HSE University, Russia; ²ESAN Graduate School of Business, Peru

Striking a balance: Navigating quantity and quality in B2B customer-provider interactions

Andreea Trifu¹, Jesús Cambra-Fierro²

¹CUNEF Universidad, España; ²Universidad Pablo de Olavide

A MIXED STUDY OF THE INFLUENCE OF HEALTHY EATING INFLUENCERS

MARTA SANCHEZ, MARIA SICILIA

Universidad de Murcia, España

THE ROLE OF EXTERNAL PRODUCT CUES IN THE PURCHASE INTENT OF WINE FROM DIFFERENT REGIONS IN CROATIA

Sandra Horvat¹, Marinela Drveni², Durdana Ozretic-Dosen¹

¹University of Zagreb, Faculty of Economics & Business, Croatia; ²Croatian Employment Service, Krapina, Croatia