Conference Time: 9th May 2025, 04:08:41pm CEST
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
MMK1: Multisectorial marketing 1
Time:
Thursday, 12/Sept/2024:
3:30pm - 5:00pm
Session Chair: Maria Sicilia
Location: Aula 2.25 2ª planta Facultad de Ciencias Sociales de Cuenca
Presentations
THE ROLE OF GOVERNMENT POLICY COMMUNICATIONS IN PROMOTING ENTREPRENEURSHIP IN DEVELOPED AND DEVELOPING ECONOMIES
Vera Butkouskaya1 , Nestor U. Saltedo2
1 HSE University, Russia; 2 ESAN Graduate School of Business, Peru
Striking a balance: Navigating quantity and quality in B2B customer-provider interactions
Andreea Trifu1 , Jesús Cambra-Fierro2
1 CUNEF Universidad, España; 2 Universidad Pablo de Olavide
A MIXED STUDY OF THE INFLUENCE OF HEALTHY EATING INFLUENCERS
MARTA SANCHEZ, MARIA SICILIA
Universidad de Murcia, España
THE ROLE OF EXTERNAL PRODUCT CUES IN THE PURCHASE INTENT OF WINE FROM DIFFERENT REGIONS IN CROATIA
Sandra Horvat1 , Marinela Drveni2 , Durdana Ozretic-Dosen1
1 University of Zagreb, Faculty of Economics & Business, Croatia; 2 Croatian Employment Service, Krapina, Croatia
