Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
Authors
 
Session Overview
Session
ICT4: ICT, e-marketing & mobile marketing 4
Time:
Friday, 13/Sept/2024:
4:00pm - 5:30pm

Session Chair: Manuela López
 Location: Aula 1.12

Capacidad 20

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Presentations

From Filters to Fictions: The Influence of AI TikTok Advertising on Online Brand Engagement

Manuela López1, Eva Lahuerta Otero2, Rebeca Cordero Gutiérrez3, Ahmad Aljarah4

1Universidad de Murcia; 2IME, Universidad de Salamanca; 3Universidad Pontificia de Salamanca; 4Bahçeşehir Cyprus University, Nicosia, North Cyprus


WILL YOU CHANGE YOUR DIET IN VIRTUAL REALITY? A NEUROPHYSIOLOGICAL STUDY

Enrique Bigne

Universitat de Valencia, España


Neuromarketing and Artificial Intelligence: A Systematic Literature Review

Lidia Maestre Zarzo, Enrique Bigné

University of Valencia


HUMAN OR VIRTUAL? EXPLORING VIRTUAL INFLUENCER EFFECTIVENESS

Lorena Blasco-Arcas, Hsin Hsuan Meg Lee

ESCP Business School


Diving into the Brand: Enhancing Engagement and Willingness to Pay in an Immersive Context

NADIA JIMENEZ, PAULA RODRÍGUEZ-TORRICO, ISMAEL BECERRIL-CASTRILLEJO, SONIA SAN-MARTIN

Universidad de Burgos, España