Conference Time: 9th May 2025, 04:52:54pm CEST
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
ICT4: ICT, e-marketing & mobile marketing 4
Time:
Friday, 13/Sept/2024:
4:00pm - 5:30pm
Session Chair: Manuela López
Location: Aula 1.12 Capacidad 20
Presentations
From Filters to Fictions: The Influence of AI TikTok Advertising on Online Brand Engagement
Manuela López1 , Eva Lahuerta Otero2 , Rebeca Cordero Gutiérrez3 , Ahmad Aljarah4
1 Universidad de Murcia; 2 IME, Universidad de Salamanca; 3 Universidad Pontificia de Salamanca; 4 Bahçeşehir Cyprus University, Nicosia, North Cyprus
WILL YOU CHANGE YOUR DIET IN VIRTUAL REALITY? A NEUROPHYSIOLOGICAL STUDY
Enrique Bigne
Universitat de Valencia, España
Neuromarketing and Artificial Intelligence: A Systematic Literature Review
Lidia Maestre Zarzo, Enrique Bigné
University of Valencia
HUMAN OR VIRTUAL? EXPLORING VIRTUAL INFLUENCER EFFECTIVENESS
Lorena Blasco-Arcas, Hsin Hsuan Meg Lee
ESCP Business School
Diving into the Brand: Enhancing Engagement and Willingness to Pay in an Immersive Context
NADIA JIMENEZ, PAULA RODRÍGUEZ-TORRICO, ISMAEL BECERRIL-CASTRILLEJO, SONIA SAN-MARTIN
Universidad de Burgos, España
