Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
Authors
 
Session Overview
Session
ICT3: ICT, e-marketing & mobile marketing 3
Time:
Friday, 13/Sept/2024:
9:00am - 10:30am

Session Chair: Mónica Cortiñas Ugalde
 Location: Salón de Grados

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Presentations

ARTIFICIAL INTELLIGENCE IN ADVERTISING: EXPLORING EFFECTS ON TEXT AND IMAGE CREATION

Maria Sicilia1, Mariola Palazon2, Mª Jesus Acosta3

1Universidad de Murcia, Spain; 2Universidad de Murcia, Spain; 3Universidad de Murcia, Spain


ASSESSING HOW EMOTIONAL AND SOCIAL COMMUNICATION SHAPES CHATBOT PERCEIVED COMPETENCIES

Álvaro Saavedra Montejo1, Monica Cortiñas Ugalde1, Natalia Rubio Benito2, Sandra Loureiro3

1Universidad Pública de Navarra, España; 2Universidad Autónoma de Madrid; 3ISCTE - Instituto Universitario de Lisboa


The effect of Augmented Reality on information processing. The moderating role of familiarity with technology

Sergio Barta1, Raquel Gurrea1, Carlos Flavián1, Dominik Mahr2, Jonas Heller2, Tim Hilken2

1Universidad de Zaragoza, España; 2Maastricht University, The Netherlands


THE INFLUENCE OF MESSAGING AND WARM COLORS IN EPHEMERAL CONTENT. HOW TO ACHIEVE SOCIAL MEDIA ENGAGEMENT BEHAVIORS

Sara Lapresta-Romero, Blanca Hernández-Ortega, José L. Franco

Universidad de Zaragoza, España


ONLINE IMPULSE BUYING BEHAVIOUR OF CONSUMER HEALTH PRODUCTS

JAIME ANDRÉS RIERA MURO, CARMEN PÉREZ CABAÑERO

UNIVERSITAT DE VALÈNCIA, España