Conference Time: 10th May 2025, 01:11:43am CEST
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
ICT2: ICT, e-marketing & mobile marketing 2
Time:
Thursday, 12/Sept/2024:
5:00pm - 6:30pm
Session Chair: Enrique Bigne
Location: Aula 1.12 Capacidad 20
Presentations
WHEN UGC IS (NOT) HELPFUL ANYMORE: THE ROLE OF MESSAGE SOURCE IN A REVIEW AGGREGATION CONTEXT
Alberto Badenes-Rocha, Enrique Bigné, Carla Ruiz
Departamento de Comercialización e Investigación de Mercados, Universidad de Valencia, España
The Influence of Brand Equity on Smartphone Purchase Intention: When Gender Makes a Difference
Benito Yañez Araque, Maria del Pilar Martínez-Ruiz, Juan Jose Blazquez Resino
University of Castilla-La Mancha, España
Neuroscientific perspectives on brand choice: A Systematic Literature Review
Paula Tonda Alonso, Enrique Bigné Alcañiz
Universidad de Valencia, España
CUSTOMER PARTICIPATION BEHAVIOR: BEYONG MOTIVATION
Antonio Rebelo, Concepción Varela Neira, Emilio Ruzo Sanmartín
Universidade de Santiago de Compostela, España
INDUCING SPILLOVER EFFECTS IN B2B E-TAILING
Manuel Sánchez Pérez1 , María del Carmen Alarcón del Amo2 , Carlota Lorenzo Romero3
1 Universidad de Almería; 2 Universidad de Murcia; 3 Universidad de Castilla-La Mancha
