Conference Agenda

Session

ICT1: ICT, e-marketing & mobile marketing 1

Time:

Thursday, 12/Sept/2024:

9:00am - 10:30am

Session Chair: Amparo Cervera-Taulet

Location: Aula 1.08

1ª planta Facultad de Ciencias Sociales de Cuenca

Presentations

Does hotel choice using immersive settings and virtual assistants enhance consumers’ responses? A neurophysiological study

Enrique Bigné, Luisa Andreu, Carla Ruiz

Universidad de Valencia, España

COMMUNICATING ONLINE CUSTOMER EXPERIENCE: RESTAURANT-GENERATED CONTENT ON INSTAGRAM

Catalina Quinchía¹, Walesska Schlesinger², Amparo Cervera-Taulet², Carmen Pérez-Cabañero³

¹Universidad de Medellín, Colombia; ²Instituto de Economía Internacional, Universidad de Valencia, España; ³Dpto. Comercialización e Inv. de Mercados, Universidad de Valencia, España

Impact of use orientation and privacy risk communication on the adoption of mhealth apps - aligning app features with user needs and motivations

Marta Arce Urriza, Raquel Chocarro Eguaras, Mónica Cortiñas Ugalde

Universidad Pública de Navarra, España