Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
Does hotel choice using immersive settings and virtual assistants enhance consumers’ responses? A neurophysiological study
Enrique Bigné, Luisa Andreu, Carla Ruiz
Universidad de Valencia, España
COMMUNICATING ONLINE CUSTOMER EXPERIENCE: RESTAURANT-GENERATED CONTENT ON INSTAGRAM
Catalina Quinchía1, Walesska Schlesinger2, Amparo Cervera-Taulet2, Carmen Pérez-Cabañero3
1Universidad de Medellín, Colombia; 2Instituto de Economía Internacional, Universidad de Valencia, España; 3Dpto. Comercialización e Inv. de Mercados, Universidad de Valencia, España
Impact of use orientation and privacy risk communication on the adoption of mhealth apps - aligning app features with user needs and motivations
Marta Arce Urriza, Raquel Chocarro Eguaras, Mónica Cortiñas Ugalde
