Conference Agenda

Session
TMK2: Tourism Marketing 2
Time:
Thursday, 12/Sept/2024:
5:00pm - 6:30pm

Session Chair: Mariola Palazon
 Location: Aula 2.24

2ª planta Facultad de Ciencias Sociales de Cuenca

Presentations

Segmenting Tourists Based on Perceived Sustainability and Satisfaction using Machine Learning

Lidia Vidal Meliá1, Miguel Ángel Moliner Tena1, Diego Monferrer Tirado1, Marta Estrada Guillén1, Keith Quille2

1Universitat Jaume I, España; 2Technological University Dublin, Irlanda


TOGETHER OR ALONE? THE IMPACT OF SOCIAL PRESENCE ON THE USER EXPERIENCE IN THE METAVERSE

Carlos Flavián, Sergio Ibáñez Sánchez, Pau Jordán, Carlos Orús

Universidad de Zaragoza, Spain


THE DARK SIDE OF SMART HOTELS: A STUDY BASED ON BOOKING REVIEWS

Lorena Martínez-González1, María Sicilia2, Mariola Palazón2, Juan Antonio Mondéjar-Jiménez1

1Universidad de Castilla La-Mancha, España; 2Universidad de Murcia, España


INFLUENCER MARKETING IN TOURISM: THE ROLE OF EMOTIONAL TIES IN FORMING ENGAGEMENT ON INSTAGRAM

Sofía Blanco-Moreno1, Ana M. González-Fernández1, Pablo Antonio Muñoz-Gallego2, Luis V. Casaló3

1Universidad de León, España; 2Universidad de Salamanca, España; 3Universidad de Zaragoza, España