AEMARK 2024

XXXV International Marketing Congress

11 - 13 September 2024 | Cuenca, Spain

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Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Session Overview

Session

TMK2: Tourism Marketing 2

Time:

Thursday, 12/Sept/2024:

5:00pm - 6:30pm

Session Chair: Mariola Palazon

Location: Aula 2.24

2ª planta Facultad de Ciencias Sociales de Cuenca

Presentations

Segmenting Tourists Based on Perceived Sustainability and Satisfaction using Machine Learning

Lidia Vidal Meliá¹, Miguel Ángel Moliner Tena¹, Diego Monferrer Tirado¹, Marta Estrada Guillén¹, Keith Quille²

¹Universitat Jaume I, España; ²Technological University Dublin, Irlanda

TOGETHER OR ALONE? THE IMPACT OF SOCIAL PRESENCE ON THE USER EXPERIENCE IN THE METAVERSE

Carlos Flavián, Sergio Ibáñez Sánchez, Pau Jordán, Carlos Orús

Universidad de Zaragoza, Spain

THE DARK SIDE OF SMART HOTELS: A STUDY BASED ON BOOKING REVIEWS

Lorena Martínez-González¹, María Sicilia², Mariola Palazón², Juan Antonio Mondéjar-Jiménez¹

¹Universidad de Castilla La-Mancha, España; ²Universidad de Murcia, España

INFLUENCER MARKETING IN TOURISM: THE ROLE OF EMOTIONAL TIES IN FORMING ENGAGEMENT ON INSTAGRAM

Sofía Blanco-Moreno¹, Ana M. González-Fernández¹, Pablo Antonio Muñoz-Gallego², Luis V. Casaló³

¹Universidad de León, España; ²Universidad de Salamanca, España; ³Universidad de Zaragoza, España

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