Conference Agenda

HOW EMOTIONAL CONTENT SHAPES PROMOTIONAL VIDEOS OF URBAN DESTINATIONS: UNCONSCIOUS COGNITIVE AND AFFECTIVE INFLUENCES

Aroa Costa Feito, Carmen Rodríguez Santos, Ana M. González Fernández, María Aránzazu Sulé

Universidad de León, Spain

EXPLORING THE EFFECTS OF GREEN MARKETING ON HOTEL BRAND EXPERIENCE - CAN GREEN MARKETING HELP HOTELS STAY IN THE GREEN IN THE ERA OF EXPERIENCE SEEKING CUSTOMERS?

Tea Silvia Vlahovic-Mlakar, Durdana Ozretic-Dosen

University of Zagreb, Faculty of Economics & Business, Croatia