Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
HOW EMOTIONAL CONTENT SHAPES PROMOTIONAL VIDEOS OF URBAN DESTINATIONS: UNCONSCIOUS COGNITIVE AND AFFECTIVE INFLUENCES
Aroa Costa Feito, Carmen Rodríguez Santos, Ana M. González Fernández, María Aránzazu Sulé
Universidad de León, Spain
EXPLORING THE EFFECTS OF GREEN MARKETING ON HOTEL BRAND EXPERIENCE - CAN GREEN MARKETING HELP HOTELS STAY IN THE GREEN IN THE ERA OF EXPERIENCE SEEKING CUSTOMERS?
Tea Silvia Vlahovic-Mlakar, Durdana Ozretic-Dosen
University of Zagreb, Faculty of Economics & Business, Croatia
