- Ismael Becerril Castrillejo: Value perception and post-purchase behaviors of recurring customers. Evidence in hedonic services with contractual and non-contractual linkage - Paula Britián Arcas: Analysing the effectiveness of gamification: A strategy to create engaging, motivating and enjoyable user experiences - Estefanía Ballester Chirica: Brand associations and customer brand engagement in social media: Analysing brand-, user- and influencer-generated content

- Laura Sáez Ortuño: The emerging landscape of Social Media Data Collection: anticipating trends and addressing future challenges - Sergio Barta Arroyos: Augmented reality as a tool to improve decision-making in online shopping: mitigating the problem of product return - Natalia Lavado Nalvaiz: Trust-building mechanisms to reduce the negative consequences of privacy loss when using smart home speakers