Listening to sustainable bites: Assessing the influence of sound on sustainable food perceptions and behaviors using a data-driven approach

Brayan Mauricio Rodriguez Rivera

Universidad de los Andes, Colombia

Integrating Realms: A Comprehensive Analysis of Consumer Engagement and Advertising Dynamics in the Gaming Industry

Luca Matteo Zagni^1,2

1: Department of Management, University of Turin, Turin, Italy; 2: Department of Economics and Business, University of Malaga, Malaga, Spain

Purchasing behaviour of apparel in immersive settings: A consumer neuroscience analysis.

Paula Tonda Alonso

Universidad de Valencia, España

Explaining consumer-brand relationships in the automobile industry

Mohamad Hashem^1,2, Carla Ruiz Mafe¹, Rafael Curras Perez¹

1: Universidad de Valencia, España; 2: Abu Khader

Influencia de las narrativas ambientales en la generación de compromiso pro-transición energética. Un enfoque de Marketing Social.

Noelia Artiaga-Sánchez¹, Francisco Sarabia-Sánchez², Carla Rodriguez-Sanchez³

1: Universidad Miguel Hernández, España; 2: Universidad Miguel Hernández, España; 3: Universidad de Alicante, España

UNVEILING GREEN PERCEIVED VALUE: INVESTIGATING INFORMATION SEEKING AND CONGRUENCE THROUGH THE S-O-R FRAMEWORK

Oliver Torres-Reynoso¹, Carmen Rodríguez-Santos¹, Jesús García-Madariaga²

1: Universidad de León; 2: Universidad Complutense de Madrid