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Session Overview | |
| Location: Salón de Grados |
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| 9:00am - 10:30am |
TD1: Tesis Doctorales 1 Location: Salón de Grados Chair: Maria Fuentes-Blasco |
| 11:00am - 12:30pm |
MESA: Panel Discussion: 'Successful Marketing Experiences in Castilla-La Mancha' Location: Salón de Grados Chair: Miguel Angel Gómez-Borja Participantes:
D. Jaime Sánchez Fraga, Director General Comercial de Incarlopsa;
D. Francisco Villanueva Atencia, CEO de Imedia Comunicación;
D. Diego Álvarez Martínez, presidente de la Asociación "Donde Nacen los Sabores";
D. Antonio Martínez Blasco, presidente D.O. Queso Manchego;
D. Ángel Ortega, Gerente D.O. Vinos "La Mancha".
Moderador: Prof. Dr. Miguel Ángel Gómez Borja, Catedrático de Marketing UCLM |
| 3:30pm - 5:00pm |
MKT3: Marketing Turístico 3 Location: Salón de Grados Chair: Elena Carvajal Trujillo |
| 5:00pm - 6:30pm |
MKT4: Marketing Turístico 4 Location: Salón de Grados Chair: Sebastián Molinillo Jiménez |
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| 9:00am - 10:30am |
ICT3: ICT, e-marketing & mobile marketing 3 Location: Salón de Grados Chair: Mónica Cortiñas Ugalde |
| 11:00am - 12:30pm |
MKM4: Marketing Multisectorial 4 Location: Salón de Grados Chair: David Servera Francés |
| 4:00pm - 5:30pm |
MKM5: Marketing Multisectorial 5 Location: Salón de Grados Chair: Blanca Hernandez-Ortega |