Conference Agenda

Session Overview

Date: Friday, 13/Sept/2024
9:00am - 10:30am	4Ps 2: Decisiones de Producto, Precio, Comunicación y Distribución 2 Location: Aula 1.07 Chair: Francisco José Mas Ruiz	CB5: Consumer behaviour 5 Location: Aula 1.08 Chair: Pilar López Belbeze	CC4: Comportamiento del Consumidor 4 Location: Aula 1.10 Chair: Desiderio Gutiérrez Taño	ETH2: Ethics, Social Responsibility & Non-profit Marketing 2 Location: Aula 1.11 Chair: Inés López López	ÉTIC3: Ética, RSC y Marketing no-lucrativo 3 Location: Aula 1.12 Chair: Jesus Cambra Fierro	ICT3: ICT, e-marketing & mobile marketing 3 Location: Salón de Grados Chair: Mónica Cortiñas Ugalde
9:00am - 10:30am	MKM3: Marketing Multisectorial 3 Location: Aula 2.25 Chair: Antonio Navarro García	MKT5: Marketing Turístico 5 Location: Aula 2.24 Chair: Belén Ruiz	TIC3: TIC, e-marketing y mobile marketing 3 Location: Sala de Vistas Chair: Julio Jiménez-Martinez
10:30am - 11:00am	COFFEE BREAK: Coffee break Location: Hall Facultad (Planta 1-Edificio "Cardenal Gil de Albornoz")
10:30am - 1:30pm	PÓSTERS2: Poster session Location: Posters Area (Planta 1-Edificio "Cardenal Gil de Albornoz")
11:00am - 12:30pm	4P's 2: Product, Price, Communication & Distribution decisions 2 Location: Aula 1.07 Chair: Juan Carlos Gázquez Abad	4Ps 3: Decisiones de Producto, Precio, Comunicación y Distribución 3 Location: Aula 1.08 Chair: Alejandro Mollá Descals	CC5: Comportamiento del Consumidor 5 Location: Aula 1.10 Chair: Luis Vicente Casaló Ariño	ETH3: Ethics, Social Responsibility & Non-profit Marketing 3 Location: Aula 1.11 Chair: Salvador Ruiz de Maya	ÉTIC4: Ética, RSC y Marketing no-lucrativo 4 Location: Aula 1.12 Chair: Maria del Mar Garcia de los Salmones Sanchez	MKM4: Marketing Multisectorial 4 Location: Salón de Grados Chair: David Servera Francés
11:00am - 12:30pm	MKT6: Marketing Turístico 6 Location: Aula 2.23 Chair: AGUEDA ESTEBAN TALAYA	TIC4: TIC, e-marketing y mobile marketing 4 Location: Aula 2.24 Chair: Pedro Canales Ronda
12:30pm - 1:30pm	KEY: Keynote Speaker Location: Salón de Actos Venkatesh Shankar Brierley Endowed Professor of Marketing & Academic Director Cox School of Business, Southern Methodist University
1:30pm - 4:00pm	Almuerzo de trabajo Location: Restaurante "Recreo Peral"
4:00pm - 5:30pm	CC6: Comportamiento del Consumidor 6 Location: Aula 1.07 Chair: Inés Küster Boluda	CC7: Comportamiento del Consumidor 7 Location: Aula 1.08 Chair: Pilar Yustres Duro	ÉTIC5: Ética, RSC y Marketing no-lucrativo 5 Location: Aula 1.11 Chair: Mónica Veloso Huertas	ICT4: ICT, e-marketing & mobile marketing 4 Location: Aula 1.12 Chair: Manuela López	MKM5: Marketing Multisectorial 5 Location: Salón de Grados Chair: Blanca Hernandez-Ortega	MKT7: Marketing Turístico 7 Location: Aula 2.23 Chair: Francisco Rejón-Guardia
4:00pm - 5:30pm	MKT8: Marketing Turístico 8 Location: Aula 2.24 Chair: Natalia Vila López	MMK2: Multisectorial marketing 2 Location: Sala de Vistas Chair: Jon CHARTERINA ABANDO	TIC5: TIC, e-marketing y mobile marketing 5 Location: Aula 2.22 Chair: Josefa D. Martín-Santana
5:30pm - 6:30pm	ASM: AEMARK General Asembly Location: Salón de Actos
6:30pm - 7:00pm	PREM: Awards Ceremony Location: Salón de Actos
9:00pm - 11:00pm	Cena/Dinner: Gala Dinner Location: Parador Nacional de Turismo de Cuenca