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Conference Time: 9th May 2025, 04:48:45pm CEST
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Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
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Session Overview
Date: Friday, 13/Sept/2024
9:00am - 10:30am4Ps 2: Decisiones de Producto, Precio, Comunicación y Distribución 2
Location: Aula 1.07
Session Chair: Francisco José Mas Ruiz
9:00am - 10:30amCB5: Consumer behaviour 5
Location: Aula 1.08
Session Chair: Pilar López Belbeze
9:00am - 10:30amCC4: Comportamiento del Consumidor 4
Location: Aula 1.10
Session Chair: Desiderio Gutiérrez Taño
9:00am - 10:30amETH2: Ethics, Social Responsibility & Non-profit Marketing 2
Location: Aula 1.11
Session Chair: Inés López López
9:00am - 10:30amÉTIC3: Ética, RSC y Marketing no-lucrativo 3
Location: Aula 1.12
Session Chair: Jesus Cambra Fierro
9:00am - 10:30amICT3: ICT, e-marketing & mobile marketing 3
Location: Salón de Grados
Session Chair: Mónica Cortiñas Ugalde
9:00am - 10:30amMKM3: Marketing Multisectorial 3
Location: Aula 2.25
Session Chair: Antonio Navarro García
9:00am - 10:30amMKT5: Marketing Turístico 5
Location: Aula 2.24
Session Chair: Belén Ruiz
9:00am - 10:30amTIC3: TIC, e-marketing y mobile marketing 3
Location: Sala de Vistas
Session Chair: Julio Jiménez-Martinez
10:30am - 11:00amCOFFEE BREAK: Coffee break
Location: Hall Facultad (Planta 1-Edificio "Cardenal Gil de Albornoz")
10:30am - 1:30pmPÓSTERS2: Poster session
Location: Posters Area (Planta 1-Edificio "Cardenal Gil de Albornoz")
11:00am - 12:30pm4P's 2: Product, Price, Communication & Distribution decisions 2
Location: Aula 1.07
Session Chair: Juan Carlos Gázquez Abad
11:00am - 12:30pm4Ps 3: Decisiones de Producto, Precio, Comunicación y Distribución 3
Location: Aula 1.08
Session Chair: Alejandro Mollá Descals
11:00am - 12:30pmCC5: Comportamiento del Consumidor 5
Location: Aula 1.10
Session Chair: Luis Vicente Casaló Ariño
11:00am - 12:30pmETH3: Ethics, Social Responsibility & Non-profit Marketing 3
Location: Aula 1.11
Session Chair: Salvador Ruiz de Maya
11:00am - 12:30pmÉTIC4: Ética, RSC y Marketing no-lucrativo 4
Location: Aula 1.12
Session Chair: Maria del Mar Garcia de los Salmones Sanchez
11:00am - 12:30pmMKM4: Marketing Multisectorial 4
Location: Salón de Grados
Session Chair: David Servera Francés
11:00am - 12:30pmMKT6: Marketing Turístico 6
Location: Aula 2.23
Session Chair: AGUEDA ESTEBAN TALAYA
11:00am - 12:30pmTIC4: TIC, e-marketing y mobile marketing 4
Location: Aula 2.24
Session Chair: Pedro Canales Ronda
12:30pm - 1:30pmKEY: Keynote Speaker
Location: Salón de Actos
Venkatesh Shankar Brierley Endowed Professor of Marketing & Academic Director Cox School of Business, Southern Methodist University
1:30pm - 4:00pmAlmuerzo de trabajo
Location: Restaurante "Recreo Peral"
4:00pm - 5:30pmCC6: Comportamiento del Consumidor 6
Location: Aula 1.07
Session Chair: Inés Küster Boluda
4:00pm - 5:30pmCC7: Comportamiento del Consumidor 7
Location: Aula 1.08
Session Chair: Pilar Yustres Duro
4:00pm - 5:30pmÉTIC5: Ética, RSC y Marketing no-lucrativo 5
Location: Aula 1.11
Session Chair: Mónica Veloso Huertas
4:00pm - 5:30pmICT4: ICT, e-marketing & mobile marketing 4
Location: Aula 1.12
Session Chair: Manuela López
4:00pm - 5:30pmMKM5: Marketing Multisectorial 5
Location: Salón de Grados
Session Chair: Blanca Hernandez-Ortega
4:00pm - 5:30pmMKT7: Marketing Turístico 7
Location: Aula 2.23
Session Chair: Francisco Rejón-Guardia
4:00pm - 5:30pmMKT8: Marketing Turístico 8
Location: Aula 2.24
Session Chair: Natalia Vila López
4:00pm - 5:30pmMMK2: Multisectorial marketing 2
Location: Sala de Vistas
Session Chair: Jon CHARTERINA ABANDO
4:00pm - 5:30pmTIC5: TIC, e-marketing y mobile marketing 5
Location: Aula 2.22
Session Chair: Josefa D. Martín-Santana
5:30pm - 6:30pmASM: AEMARK General Asembly
Location: Salón de Actos
6:30pm - 7:00pmPREM: Awards Ceremony
Location: Salón de Actos
9:00pm - 11:00pmCena/Dinner: Gala Dinner
Location: Parador Nacional de Turismo de Cuenca

 
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