Conference Time: 9th May 2025, 04:05:40pm CEST
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
9:00am 4Ps 2: Decisiones de Producto, Precio, Comunicación y Distribución 2 Location: Aula 1.07 Chair: Francisco José Mas Ruiz CB5: Consumer behaviour 5 Location: Aula 1.08 Chair: Pilar López Belbeze CC4: Comportamiento del Consumidor 4 Location: Aula 1.10 Chair: Desiderio Gutiérrez Taño ETH2: Ethics, Social Responsibility & Non-profit Marketing 2 Location: Aula 1.11 Chair: Inés López López ÉTIC3: Ética, RSC y Marketing no-lucrativo 3 Location: Aula 1.12 Chair: Jesus Cambra Fierro ICT3: ICT, e-marketing & mobile marketing 3 Location: Salón de Grados Chair: Mónica Cortiñas Ugalde
MKM3: Marketing Multisectorial 3 Location: Aula 2.25 Chair: Antonio Navarro García MKT5: Marketing Turístico 5 Location: Aula 2.24 Chair: Belén Ruiz TIC3: TIC, e-marketing y mobile marketing 3 Location: Sala de Vistas Chair: Julio Jiménez-Martinez
10:30am COFFEE BREAK: Coffee break Location: Hall Facultad (Planta 1-Edificio "Cardenal Gil de Albornoz")
10:30am PÓSTERS2: Poster session Location: Posters Area (Planta 1-Edificio "Cardenal Gil de Albornoz")
11:00am 4P's 2: Product, Price, Communication & Distribution decisions 2 Location: Aula 1.07 Chair: Juan Carlos Gázquez Abad 4Ps 3: Decisiones de Producto, Precio, Comunicación y Distribución 3 Location: Aula 1.08 Chair: Alejandro Mollá Descals CC5: Comportamiento del Consumidor 5 Location: Aula 1.10 Chair: Luis Vicente Casaló Ariño ETH3: Ethics, Social Responsibility & Non-profit Marketing 3 Location: Aula 1.11 Chair: Salvador Ruiz de Maya ÉTIC4: Ética, RSC y Marketing no-lucrativo 4 Location: Aula 1.12 Chair: Maria del Mar Garcia de los Salmones Sanchez MKM4: Marketing Multisectorial 4 Location: Salón de Grados Chair: David Servera Francés
MKT6: Marketing Turístico 6 Location: Aula 2.23 Chair: AGUEDA ESTEBAN TALAYA TIC4: TIC, e-marketing y mobile marketing 4 Location: Aula 2.24 Chair: Pedro Canales Ronda
12:30pm KEY: Keynote Speaker Location: Salón de Actos Venkatesh Shankar
Brierley Endowed Professor of Marketing & Academic Director
Cox School of Business, Southern Methodist University
1:30pm Almuerzo de trabajo Location: Restaurante "Recreo Peral"
4:00pm CC6: Comportamiento del Consumidor 6 Location: Aula 1.07 Chair: Inés Küster Boluda CC7: Comportamiento del Consumidor 7 Location: Aula 1.08 Chair: Pilar Yustres Duro ÉTIC5: Ética, RSC y Marketing no-lucrativo 5 Location: Aula 1.11 Chair: Mónica Veloso Huertas ICT4: ICT, e-marketing & mobile marketing 4 Location: Aula 1.12 Chair: Manuela López MKM5: Marketing Multisectorial 5 Location: Salón de Grados Chair: Blanca Hernandez-Ortega MKT7: Marketing Turístico 7 Location: Aula 2.23 Chair: Francisco Rejón-Guardia
MKT8: Marketing Turístico 8 Location: Aula 2.24 Chair: Natalia Vila López MMK2: Multisectorial marketing 2 Location: Sala de Vistas Chair: Jon CHARTERINA ABANDO TIC5: TIC, e-marketing y mobile marketing 5 Location: Aula 2.22 Chair: Josefa D. Martín-Santana
5:30pm ASM: AEMARK General Asembly Location: Salón de Actos
6:30pm PREM: Awards Ceremony Location: Salón de Actos
9:00pm Cena/Dinner: Gala Dinner Location: Parador Nacional de Turismo de Cuenca
